PORTFOLIO
Cake Equity
The intuitive equity platform for fast-growing startups.
At a glance…
Year Founded: 2019
Stage: Seed
Category: FinTech Software
Location: Brisbane, Aus
Total Funding: $4.6M
Backed by Rampersand: 2022
Cake is the leading equity allocation management software that helps companies allocate and manage equity via capital raises and employee equity schemes, simplifying the process of compliance and investor relations. Cake specifically targets early-stage companies in Australia and the US with increasingly globalised workforces and share registries, decreasing the need for expensive and often slow lawyers and accountants.
We love Cake because:
Their exceptional founding leadership team identified a clear market gap for a seamless cap table management solution for small businesses and/or early-stage companies and has maintained a laser-like focus on solving customer problems. The leadership team has unique insight into the challenges their customers face as they have real-world expertise in the realities of cap table management.
Funding timeline
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Techstars
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Undisclosed
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Launch
Brisbane Angels
Afterwork
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Startmate
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Rampersand
Launch
The Syndicate
Jonathan Lui
Jason Roper
Guy Pearson
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Rampersand
Queensland Government
Launch VC
Tribe Global Ventures
FB10x adVentures
Meet the founders
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Jason Atkins
CO-FOUNDER, CRO
Formerly CFO and Investment Manager at Zupp Family Office, and Finance Manager at MasterCard EU.
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Kim Hansen
CO-FOUNDER, CEO
Founded Braveno - a high-performance secondary market exchange with former Ethereum COO. Product scaling for Google, Samsung, and Roche.
Because startups need more than just money:
“We chose Rampersand as investors because they aligned with our global vision to help startup teams. They are also very committed investors who care about our values and culture and support us in the long run.”
KIM HANSEN - CO-FOUNDER AND CEO OF CAKE EQUITY -
Podcast: Startup Equity Matters
Hosted by Cake Equity's President and Co-Founder, Jason Atkins, Startup Equity Matters is recorded from everywhere in the world: from Cake's HQ in the sunny Gold Coast, to the snowy mountains of Denver Colorado, to a buzzing co-working space in California.
Startup Equity Matters covers how early stage founders and teams can build awesome employee ownership culture, handle cross-border equity, raise capital effectively, have life-changing exits —and have heaps of fun as they go! New episode every week.
In the press
Looking for VC fund investment? Get in touch!
Our doors (or inboxes) are open! We aim to be as accessible as possible to all Founders with great ideas from all walks of life. Even if it's just a kernel of an idea, please don't think it's too early to reach out.