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Cake Equity

The intuitive equity platform for fast-growing startups.

At a glance…

Year Founded: 2019

Stage: Seed

Category: FinTech Software

Location: Brisbane, Aus

Total Funding: $4.6M

Backed by Rampersand: 2022

Cake is the leading equity allocation management software that helps companies allocate and manage equity via capital raises and employee equity schemes, simplifying the process of compliance and investor relations. Cake specifically targets early-stage companies in Australia and the US with increasingly globalised workforces and share registries, decreasing the need for expensive and often slow lawyers and accountants.

We love Cake because:

Their exceptional founding leadership team identified a clear market gap for a seamless cap table management solution for small businesses and/or early-stage companies and has maintained a laser-like focus on solving customer problems. The leadership team has unique insight into the challenges their customers face as they have real-world expertise in the realities of cap table management.

Funding timeline

    • Techstars

  • Undisclosed

    • Launch

    • Brisbane Angels

    • Afterwork

    • Startmate

    • Rampersand

    • Launch

    • The Syndicate

    • Jonathan Lui

    • Jason Roper

    • Guy Pearson

    • Rampersand

    • Queensland Government

    • Launch VC

    • Tribe Global Ventures

    • FB10x adVentures

Meet the founders

  • Jason Atkins - Cake Equity Founder

    Jason Atkins

    CO-FOUNDER, CRO

    Formerly CFO and Investment Manager at Zupp Family Office, and Finance Manager at MasterCard EU.

  • Kim Hansen, CEO & Co-Founder of Cake Equity

    Kim Hansen

    CO-FOUNDER, CEO

    Founded Braveno - a high-performance secondary market exchange with former Ethereum COO. Product scaling for Google, Samsung, and Roche.

Because startups need more than just money:

Kim Hansen, CEO and Co-Founder of Cake Equity

“We chose Rampersand as investors because they aligned with our global vision to help startup teams. They are also very committed investors who care about our values and culture and support us in the long run.”

KIM HANSEN -​ CO-FOUNDER AND CEO OF CAKE EQUITY​ -

Podcast: Startup Equity Matters

Hosted by Cake Equity's President and Co-Founder, Jason Atkins, Startup Equity Matters is recorded from everywhere in the world: from Cake's HQ in the sunny Gold Coast, to the snowy mountains of Denver Colorado, to a buzzing co-working space in California.

Startup Equity Matters covers how early stage founders and teams can build awesome employee ownership culture, handle cross-border equity, raise capital effectively, have life-changing exits —and have heaps of fun as they go! New episode every week.

In the press

Get social with Cake:

Looking for VC fund investment? Get in touch!

Our doors (or inboxes) are open! We aim to be as accessible as possible to all Founders with great ideas from all walks of life. Even if it's just a kernel of an idea, please don't think it's too early to reach out.