PORTFOLIO
Cuttable
Good ads made easy.
At a glance…
Year Founded: 2023
Stage: Seed
Category: Software, Marketing
Location: Melbourne, Aus
Backed by Rampersand: 2024
Cuttable is a first-of-its-kind automated content agency that combines advertising creativity with marketing science and AI technology. Thanks to automation and AI, Cuttable enables brands and agencies to create entire advertising campaigns in the time it usually takes to write a brief. Cuttable provides marketing teams with automated content generation at scale. The product helps marketing teams create, repurpose, edit, approve, publish, review, and repeat content. In short, it makes creatives' lives 10x more productive!
Why we love Cuttable:
We know genuinely transformative technologies can upend existing categories, and we found that with Cuttable. The team is already supercharging the advertising and marketing teams at Penfold's, Nandos, and Medibank. With a proven leadership team, including unicorn founder Sam Kroonenberg, Cuttable’s solution boosts productivity, has strong market demand, and offers scalable growth with high ROI for brands.
Funding timeline
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Rampersand
Square Peg
Meet the founders
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Sam Kroonenburg
CO-FOUNDER & CO-CEO
Sam is a proven unicorn founder who grew A Cloud Guru to a achieve global revenue of $100m and a $2bn exit within six years.
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Edward Ring
CO-FOUNDER & COO
Before Cuttable, Edward co-founded Hector's Deli and was employee #1 at Conscious Investment Management.
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Jack White
CO-FOUNDER & CO-CEO
Jack co-founded the advertising agency Sunday Gravy, where he saw the problems that Cuttable solves firsthand.
Investing in big vision and early potential:
"We partnered with Paul, Taryn and the whole Rampersand team because of the shared vision we have to do things that haven't been done before. We've got a big vision for Cuttable transforming the marketing industry and felt Rampersand could help us see that vision come to life."
EDWARD RING, CO-FOUNDER & COO
Careers
Interested in joining the Cuttable team? Ready for the future of advertising? Check out their open roles here:
Cuttable in the press
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![Sam Kroonenburg says he sees a similar convergence of technology capability and market opportunity for Cuttable that he enjoyed with A Cloud Guru.]()
Aussie who sold cloud start-up for $2b jumps on AI for ads
AFR - Jul' 24
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![The Cuttable team at their office in Melbourne, Australia.]()
An AI guru? Startup luminary Sam Kroonenburg raises $5.5 million for new startup Cuttable
SmartCompany - Jul' 24
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![In a move set to shake-up the advertising industry, Sunday Gravy’s co-founder Jack White, ex-Swisse marketer Ed Ring, and tech entrepreneur Sam Kroonenburg, have joined forces to conceive ‘Cuttable’, a new tech platform which empowers businesses to p]()
Sunday Gravy co-founder Jack White launches new advertising tech platform Cuttable
CampaignBrief - June' 24
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