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Creative AI · Active

Cuttable

Good ads,
made easy.

SectorCreative AI
Entry2024
Rampersand roleSeed · co-lead
StatusActive
Founded
2023
Melbourne / NYC
Founders
Sam, Jack & Ed
Co-CEOs · Sam Kroonenburg, Jack White · COO Ed Ring
Rampersand role
Seed
Co-investor · Square Peg led
Latest round
Venture
2026 · $100M valuation
Case film · 003TC 00:00:00:00
SourceCuttable
Launch · Cuttable

The way you run Meta campaigns, forever changed.

Runtime1:32Format1080pDept.Portfolio
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Why we invested

Why Cuttable,
and why then.

Creative production at scale is the last unautomated pillar of digital marketing. Most performance teams are still hand-cutting ads from a dozen variants. Cuttable treats the problem as a systems problem and solves it with a real AI pipeline – on-brand performance ads in minutes, not days.

Sam Kroonenburg co-founded A Cloud Guru with his brother Ryan and exited it in 2021 in a US$2B deal with Pluralsight. He's back, this time with Jack White (co-founder of Sunday Gravy) and Ed Ring (ex-Swisse). The mix of unicorn category-creation experience and deep agency operator instinct is rare.

We invested alongside Square Peg in 2024, and again in the 2025 extension and venture round.

The journey so far

Cuttable ×
Rampersand

2024

Seed round

Rampersand co-invested in Cuttable's seed alongside Square Peg for its AI ad-creative platform.

2025

Seed extension

Second seed tranche; Rampersand participated. Valuation undisclosed.

2026

US launch & venture round

Supported the US launch and participated in the venture round, which valued Cuttable at $100M.

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