Brand partnerships are the oldest form of marketing and still run on spreadsheets and cold calls. Brandcrush built the SaaS layer that turned a scattered market into a real pipeline.
Teresa and the team were operators of partnership programs before building software for them. The product was credible on day one.
Rampersand and Startmate backed Brandcrush's seed for its retail media activation platform.
Expanded into US grocery retail media, adding partners ahead of the Criteo deal.
Criteo acquired Brandcrush in March 2023 to accelerate its offline and in-store retail media offering.
Paul led our Seed investment and supported the team to the Criteo acquisition in 2023.