Cap tables are the operating system of a startup – and most founders touch theirs twice a year in terror. The best equity software makes it trivial to run option grants, vesting, and SAFEs without a lawyer on every line item.
Kim and Jason had built Cake as a working tool before raising a dollar. When we met them, it already served hundreds of Australian startups. Product trust that deep is the hardest thing to build from scratch.
Rampersand backed Cake Equity's early round for its cap-table management platform.
LAUNCH (Jason Calacanis) and Rampersand co-led to scale Cake's global equity tooling.
Passed 650 customers serving startups globally.
Taryn has worked with the Cake team since 2020 on GTM, hiring, and the jump from AU-first to cross-border.