Web analytics hit a ceiling a decade ago – the data got bigger, the decisions didn't. Insightech built a product that surfaces the moment a visitor gets stuck, not the 17th dashboard chart.
Chaoming Li had spent years inside enterprise analytics teams before founding Insightech, with a clear point of view: data shouldn't require a data-science degree, and the only metric that matters is whether the next decision gets better.
Rampersand led Insightech's Seed for its digital experience analytics platform.
Taryn has worked with the team since Seed on go-to-market strategy and growth.