Personalisation in ecommerce is a decade-old promise that only works when it's plumbed deeply into the storefront. Stackla built the user-generated-content engine that became the version merchandising teams actually used.
We backed Stackla from the ANZ side of the cap table. Stackla was acquired by Nosto in 2021 and Rampersand received Nosto shares via the acquisition.
Bailador and Rampersand backed Stackla's seed for its user-generated content marketing platform.
Bailador led the Series A extension as Stackla grew to 350+ brands including Unilever and Canon.
Finnish commerce platform Nosto acquired Stackla in June 2021; terms undisclosed.
Paul led the Stackla investment from Seed and through the Nosto acquisition.