Big-parcel carriers are built for big shippers. Sendle did the opposite: a carrier-priced, door-to-door, carbon-neutral service built specifically for sellers shipping dozens of parcels a day – not thousands.
James and the team were willing to rebuild the carrier economics from the bottom up. That conviction is what lets Sendle still charge less than Australia Post, a decade in.
Federation led with Rampersand, Full Circle and Giant Leap for international expansion.
AP Ventures (Touch Ventures) led as e-commerce volumes surged during COVID.
Merged with ACI Logistix and FirstMile to form FAST Group.
Paul led our Series A and backed the team across US expansion. Sendle wound down in Feb 2026.