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Fintech · Active

Sherlok

Mortgage retention
that actually retains.

SectorFintech
Entry2023
Rampersand roleSeed · lead
StatusActive
Founded
2018
Adelaide
Founder & CEO
Adam Grocke
ex-mortgage broker
Rampersand role
Lead
Venture · Lead
Latest round
$3.4M
Seed · Jun 2023
Why we invested

Why Sherlok,
and why then.

Mortgage brokers lose a third of their clients every few years to refinance churn. Sherlok built the predictive layer that flags the client about to leave – before they leave.

Adam had been a broker himself. He'd seen the pain, measured it, and built the tool he wanted. That's what we backed.

The journey so far

Sherlok ×
Rampersand

2022

AFG partnership

Became AFG's preferred retention partner, giving brokers access to Sherlok's AI repricing tool.

2023

Seed round

Rampersand led Sherlok's seed with Investible, Paloma and Common Sense Ventures.

A$3.4M
2024

Customer savings

Brokers using Sherlok saved clients a record A$84.5M in interest costs through Oct 2024.

Partner

TP

Taryn Pieterse

Partner

Taryn has worked with Adam from Seed on broker-channel GTM and the data moat across AU mortgage books.

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