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Sherlok

Visit websitesherlok.com.au

Mortgage retention
that actually retains.

SectorFintech
Entry2023
Rampersand roleSeed · lead
StatusActive
Founded
2018
Adelaide
Founder & CEO
Adam Grocke
ex-mortgage broker
Rampersand role
Lead
Venture · Lead
Latest round
$3.4M
Seed · Jun 2023
Why we invested

Why Sherlok,
and why then.

Mortgage brokers lose a third of their clients every few years to refinance churn. Sherlok built the predictive layer that flags the client about to leave – before they leave.

Adam had been a broker himself. He'd seen the pain, measured it, and built the tool he wanted. That's what we backed.

The journey so far

Sherlok ×
Rampersand

2022

AFG partnership

Became AFG's preferred retention partner, giving brokers access to Sherlok's AI repricing tool.

–
2023

Seed round

Rampersand led Sherlok's seed with Investible, Paloma and Common Sense Ventures.

A$3.4M
2024

Customer savings

Brokers using Sherlok saved clients a record A$84.5M in interest costs through Oct 2024.

–

Partner

TP

Taryn Pieterse

Partner

Taryn has worked with Adam from Seed on broker-channel GTM and the data moat across AU mortgage books.

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