The Pistol ran the performance marketing play at a time when every brand wanted the answer and no one had the agency bench for it. The team built it, scaled it, and sold the tech – retaining the digital agency and continuing to build market-leading tech products.
We came in as an early-stage follow, stayed on the cap table through to the exit, and stayed for the upside.
Rampersand backed Tiger Pistol's early round to open a Silicon Valley office.
The Pistol sold its automated social advertising tech to US-based Next Sparc and continued operating the digital agency.
Martin backed The Pistol from the early round through the tech sale and ongoing agency build.